BHPN:
The Black Healthcare Professionals Network (BHPN) is an initiative that aims to connect Black healthcare professionals across Canada. Our mission is to provide a platform for networking, professional development, and community building, while also promoting diversity and inclusion in the healthcare industry. BHPN's ultimate goal is to build a comprehensive directory of Black healthcare professionals to enhance representation and increase access to care for Black communities.
We are seeking a skilled and experienced Digital Ads Specialist to join our team and drive leads of Black healthcare professionals to the BHPN directory. As a Digital Ads Specialist, your main goal will be to attract leads and build brand awareness through targeted paid ad efforts, specifically Google Search Ads. The ideal candidate will have a deep understanding of digital marketing and an ability to optimize campaigns for maximum results.
Responsibilities:
- Develop and execute digital ad strategies that drive leads to the BHPN directory, utilizing Google Search Ads as the primary platform.
- Conduct keyword research and competitor analysis to identify relevant and high-performing keywords for ad campaigns.
- Create ad copy and visual assets that align with BHPN's mission and values, and test different versions to optimize performance.
- Analyze and interpret campaign data to identify areas for optimization and improvement, including identifying target audience demographics, refining audience targeting, and adjusting ad bids.
- Collaborate with the BHPN team to develop landing pages and optimize the website content to enhance the user experience and maximize conversions.
- Monitor industry trends and changes in advertising platforms to ensure BHPN remains at the forefront of digital advertising best practices.
Requirements:
- Bachelor's degree in marketing, advertising, or a related field.
- 3+ years of experience in digital advertising, with a focus on Google Search Ads.
- Demonstrated success in driving leads and building brand awareness through paid ad campaigns.
- Experience with Google Ads, Google Analytics, and other digital marketing tools.
- Strong analytical and problem-solving skills, with the ability to use data to make informed decisions.
- Knowledge of SEO best practices and their impact on digital ad performance.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
If you are a results-driven Digital Ads Specialist with a passion for diversity and inclusion in healthcare, we encourage you to apply for this exciting opportunity to join the BHPN team and help us build a comprehensive directory of Black healthcare professionals.
Please submit your Cover Letter, Resume, and Portfolio to info@bhpn.ca to apply.
Job Type: Fixed term contract
Contract length: 8 - 16 weeks
Salary: $20.00 per hour
Benefits:
- Flexible schedule
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: Remote
