Job Description
What you will do?
- Work closely with Showroom Managers to develop communications strategies and calendar
- Collaborate with global communications team on localization and alignment of global projects localization and execution
- Create PR content for local communications materials including press release, collection text, briefing book, interview Q&A, message bank, etc.
- Identify potential opportunities of media editorial coverage and shootings, and continuously expand local media database
- Coordinate influencer collaboration and seeding, including identification of influencers, content review, timeline management, sample arrangement and results follow up
- Support on PR events planning, onsite execution and quality control
- Coordinate with third party agencies on briefing, timeline management, deliveries follow-up, etc.
- Closely work with internal functions and stakeholders on projects alignment
- Maintain relationships with media/KOL/stylists/celebrity agents
- Manage showroom and sample loans
- Handle and follow up on project summary and media monitoring report
Qualifications
Who you are?
- Bachelor’s degree with 1-3 years working experience of PR role in multinational retailing company or PR agency, fashion industry experience is a plus
- Experience in handling media and influencer relations
- Project planning and executional skills
- Hands on, willing to learn and set high working standards
- Outstanding communication and writing skills in both Mandarin and English
- Good skill for presentation and all Microsoft Office programs
- High level team spirit
